• How Social is You Tube?

    When I say Social Media, what do you think of? Typically people tend to think of sites such as Facebook, Twitter, LinkedIn and Pinterest first. However there are lots of other Social Media platforms out there, all offering something a little different. One of the Social Networks that many people don’t often think of is You Tube. What we love [...]
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  • What do you really offer your clients?

    What do you really offer your clients? If you’re in business, and you want to stay in business you need customers – and not just any customers – paying customers! Times are tough though and if people are going to break into their piggy bank to buy your products and services, then they need to believe that they are going [...]
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  • Twitter: How to manage it to help you grow your business

    Twitter: How to manage it to help you grow your business We love Twitter – education, inspiration, entertainment and engagement in 140 characters or less. Which should make Twitter the ideal medium for time pressed small business owners who don’t have the time to read epic blog posts (thanks for getting this far by the way!), or trawl through industry [...]
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  • Core values and your marketing strategy

    What’s at the core of your business? The dictionary defines core as “the part of something that is central to it’s existence or character”. Your company’s core values should define those values that are integral to it’s existence. Values that the business will uphold no matter what is going on internally or externally. So why are these values so important [...]
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  • The New Facebook Rules

    The New Facebook Rules It used to be that Facebook would only allows businesses to run promotions and competitions via the use of apps. However that has all changed now and promotions may now be run through the timeline as well as through apps. So what can you do now that you couldn’t before? Collect entries by having users post on [...]
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  • What’s the point of a Business Vision?

    What’s the point of a Business Vision? Being in business can be difficult. There are a lot of balls to juggle and a huge variety of people to keep satisfied, not to mention a certain amount of risk. In fact if you had to look at all the reasons not to start a business, the list would be pretty long. [...]
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  • Video and the Marketing Funnel

    Video is a really powerful marketing tool. It can really help to portray the ‘face’ of your company, moving people along the ‘Know, like and trust’ time-line. It conveys large amounts of information in a short period of time, engages attention, improves social sharing and increases conversions. Google, who own Youtube, also love video. Video on your website will improve [...]
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  • Holistic Marketing and the Art of Dating your Customers

    O.K. so actually dating your customers is probably not ethical or advisable, however the rules for Holistic Marketing are similar to those for successful dating. So, here are my top 5 tips: Compatibility Some people are meant to be together – giving each other exactly what they need. If you understand what makes your products and services great and the [...]
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  • When is “bad” video great video?

    Floating Lime Media was born out of a company called Corporate Video Services (Yeurch! I know!), and our core product will always be video. We are a marketing company and we believe that video is a highly influential marketing tool, and it’s power will only continue to grow.
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